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Website redesign and optimisation for lead generation Serry Tegels.

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Website redesign (UX/UI).

Upgrade of the Serry website design with optimization of the UX and UI.

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Custom CMS Theme


Development of a custom HubSpot CMS Theme, user-friendly for marketers.

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More focus on B2B

Content for the professional target audience was missing. With the new website, we appeal to both B2B and individuals.

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Our client

Serry Tiles

 

Serry has been a major player in the world of flooring, wall coverings and customization since 1966. For more than three decades, they have realized living dreams by supplying high-quality, durable materials and offering expert advice.

 

Proud of their rich heritage and deep expertise, Serry continues to distinguish themselves through craftsmanship and dedication in every part of their business.

The challenge

A website that is user-friendly for all audiences.

 

A clear and user-friendly website was essential for this client, with a focus on both residential and B2B customers.

The goal was to clearly present the broad product offering while addressing the needs of business customers.


In addition, the site needed to be easy to manage, allowing the marketing team to quickly add new products. Finally, the SEO strategy was optimized and lead generation improved to enable targeted, personalized campaigns.

 

So what had to happen?

 

  • Increase efficiency within marketing
  • Make overview for products more user-friendly
  • Add more B2B focused content
  • Optimise SEO strategy
  • Improve URL structure for SEO
  • Easier to manage by marketing
  • Optimize lead generation (more forms in different stages of the marketing funnel).
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The solution

Development of a modular website where marketing is in the driving seat.

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Koho Collective developed a HubSpot CMS Theme that is user-friendly for both the marketing team and the user.

 

With a custom theme , products are centrally managed and strategically displayed throughout the website thanks to a flexible tagging system. This ensures that the right products automatically reach the right audience.

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Be able to manage content quickly & easily
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User-friendly overview of products
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Different types of forms for B2B & B2C
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Simple drag and drop editor
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SEO optimisations
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Optimising B2B lead generation
The implementation

CMS implementation & flexible design

An easy-to-implement theme was developed for Serry. This theme consists of flexible modules that are used to create new pages or optimize existing pages with the drag-and-drop editor.

Take a look
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Use cases

Some specific use cases for Serry

QR code for show-room integrated into website

With HubSpot's Smart Rules, we implemented a smart solution for the product pages. Visitors viewing the website online do not see prices. When customers scan the QR code in the showroom, they see the same pages but with prices.

Manage products centrally

Using a tagging system, products are displayed dynamically throughout the website. For example, the page for stonelook products automatically displays all items with the stonelook tag. This makes it easier for visitors to make a choice.
Koho's approach

From strategy to launchpad website.

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Strategy

Together with Serry 's team, we mapped out the challenges, from attracting more organic website traffic-both individuals and professional customers-and optimizing the user experience (UX), to improving product clarity, generating more B2B leads and increasing the efficiency of the marketing team.

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Serry Tiles in a new look

We created a modular design system that ensures a clear and consistent look for the website. We ensured that the design is modern and user-friendly and suits both individuals and business customers. It was additionally designed mobile-first.

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Development of a customized theme

Our development team translated the design into a custom HubSpot CMS theme. This allows Serry's marketing team to easily create new pages, modify content structure and set up marketing campaigns without technical knowledge. This allows the team to move faster and manage and analyze campaigns more efficiently.

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Migration content

We supported the marketing team with content migration. Using well-structured page templates, content was migrated quickly and efficiently from the old CMS system to HubSpot.

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SEO impact optimization and redirect plan creation

To maintain the SEO value of the existing website, we created a detailed URL migration plan. The old URLs were transferred to an optimized structure. The navigation was simplified. At the same time, the content was optimized for SEO, with the goal of attracting more organic traffic.

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HubSpot CMS, for true marketing success.

We support you in your marketing strategy and develop websites in HubSpot CMS.HubSpot's fast-growing content managementsystem.

  • Easy and fast content creation with drag & drop editor
  • SEO suggestions to be found better online
  • Other tools like smart content, A/B testing, marketing automation and much more
  • Integration with other HubSpot modules for marketing, sales & customer service
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For readers:

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CMS Hub becomes Content Hub. Everything you need to know.
Discover Growth Driven Design
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