Why do you have few visitors to your website? Discover 5 reasons.

If you find that your Web site is not attracting the number of visitors you expected, it can be frustrating. There can be several reasons for this. But to understand where it can go wrong, it's helpful to know where your visitors are coming from. There are five main avenues of where your website traffic can come from:

1. Direct traffic: Visitors who enter your domain name directly into the browser, for example. For example, "Koho Collective".
2. Organic traffic: Visitors who find your website via search engines through specific searches.
3. Referral traffic: Visitors who come to your site via a link on another website.
4. Paid traffic: Visitors to your site through paid advertising.
5. Social traffic: Visitors who reach your website through social media posts.

In this blog, we will talk about the five main reasons why your website generates little traffic and give tips on how to improve it.

Not optimized for SEO

One of the most common reasons why your website has few visitors is the use of the wrong keywords. When you don't use relevant keywords, it can cause your website to not appear on the right searches. As a result, potential visitors won't be able to find your site either.

Therefore, start with a thorough keyword research." Find out what terms and phrases your target audience uses when they search for the products or services you offer. This research can help you compile a list of relevant keywords that you can incorporate into your content. A handy tool we use for this is SEMrush.

But unfortunately, just identifying keywords is not enough. You also need to integrate them naturally into your content, titles, and meta descriptions. This means you need to make sure the keywords are logically and fluidly included in the text.

In addition, it is important to check that your Web site privacy settings are set properly. Search engines must have access to your site in order to index it. If your privacy settings are too strict, it can hinder the indexing of your site and cause your website not to appear in search results. If you work with a CMS you will be able to adjust that in the settings there.

Another essential aspect of SEO is the use of alt text with images. Alt texts help search engines understand what is in an image, which increases your chances of being found through image search. Make sure every image on your website has a descriptive and relevant alt text.

Finally, it is best to make use of clear intermediate headings (H1, H2, H3) to make your content structured and readable. Headings not only help improve the readability of your content, but also give search engines a better idea of the main topics and subtopics on your page.

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2. Insufficient website traffic due to lack of internal links.

Internal links are hyperlinks that connect a page on your website to another page on your website. Why? They make it easy for visitors to find what they are looking for, help search engines like Google understand the structure of your website and the relationship between different pages. That, in turn, is good for your ranking in Google (SEO).

Here are some quick tips on how to get started with internal linking:

• Use descriptive anchor text: make sure the text you link to (the anchor text) clearly describes what the page is about. Avoid generic words like "click here."
• Link related pages: don't just start adding links at random now. Link to pages that are related in content to the current article to provide more information to the user.
• Avoid too many links on one page: limit the number of links to keep your page organized and not confuse search engines. When a page has more than 100 links, it would no longer be indexed by Google.
• Check and fix broken links: when you click on a link, there is nothing more annoying than getting a 404 page. Therefore, test and fix broken links regularly.
• Optimize your site architecture: keep important pages accessible within three clicks from the homepage. This allows Google's crawlers and visitors to navigate more easily.

"Some pages are known because Google has already crawled them before. Other pages are discovered when Google follows a link from a known page to a new page."

- Google

In other words some of your pages will already be known by Google and may already rank higher. Then when you link on a new page to that page that is already known, Google crawlers will find that page faster as well.

3. You don't have enough quality content.

Another common cause of too few website visitors is the lack of sufficient and quality content.

Therefore, take a moment to answer these short questions:

1. Do you have a blog?
2. Are you present on social media channels relevant to your target audience?
3. Are you writing content that your visitors want to read?

A blog contributes greatly to being found organically on search engines. When you use the right keywords, your blog can attract organic traffic to your website. But to make your blog successful, it is essential to regularly publish new and valuable content.

This applies not only to blog posts, but also to social media. By consistently sharing relevant and well-researched content, you will continue to engage your audience and improve your SEO rankings. Posting regularly on both your blog and social media channels helps to increase your visibility and build a loyal reader base.

4. You have too slow load times on your website.

Did you know that your bounce rate increases by 32% if your page takes 3 seconds to load? Exactly why is it important to prevent slow loading times? This can have several causes.

One major cause is the non-optimized use of images. Large image files can greatly slow down the loading time. You can solve this by compressing images with tools such as TinyPNG or choosing the right file formats (such as JPEG for photos and PNG for graphics).

In addition, caching is a crucial technique. Enabling caching saves "static versions" of pages. In this way, loading time for returning visitors is reduced because those pages are retrieved from memory.

Another common cause is the use of unnecessarily complex CSS. These are files that define the layout and appearance of a Web site. They are used to apply styles to HTML elements, such as colors, fonts, margins, and layout. When CSS files are too large or cluttered, it can affect load times.

5. You never use paid search.

Paid media, such as paid ads on platforms like Google, social media (like Facebook, Instagram, LinkedIn), and other digital channels, can contribute significantly to increasing website traffic. Just beware! This does come with a price tag. When you do this make sure this is a thoughtful strategic decision with strong and clear content.

When you never engage in paid search it creates:

1. Limited reach: Without paid advertising, you run the risk of not fully reaching your target audience. The big advantage to paid search is that you can reach many people quickly, especially since organic methods such as SEO take time to build results.

2. Missed opportunities: Competitors who do use paid media can gain more visibility and traffic, which can lead to a loss of market share and potential customers.

3. Slower growth: Without the boost from paid advertising, your website traffic and conversions may take longer to increase, slowing the growth of your business.

Paid search provides a rapid increase in your visitors or views. But when you stop your campaign, this can decrease quickly. With organic content, this may be slower, but it is much more sustainable and better for the long term.

Too few visitors to your website is one of the reasons you don't generate enough leads. Want to know what are the reasons here that you have too few leads? Schedule a non-binding meeting to see where we can support you!

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