Discover HubSpot Breeze 's insane new features that will make your daily marketing and sales a lot easier! In this article, we'll show you how HubSpot's Breeze Intelligence tool addresses the challenges of data management and personalization. Also learn more about the new 'Data Enrichment' tool, 'Buyer-intent' feature and HubSpot copilot. So read on quickly!
Breeze is the new umbrella tool that covers everything related to AI within HubSpot. Designed to optimize daily tasks within marketing and sales. Breeze consists of three main components: Copilot, Agents and Intelligence. Together, they make up HubSpot's updated AI tool.
But what makes Breeze so special?
Let's take a deeper look at what these new features can do for your business.
We have entered a new era of marketing, where AI is your partner. Tasks that used to take a lot of time are now completed by Breeze in seconds. Breeze not only eases your routine tasks, but also identifies interesting target groups for you with the buyer intent tool, based on your CRM. Here is an overview of the most interesting marketing updates.
The AI-powered assistant that helps perform and automate daily tasks. Copilot supports you as a marketer in creating tasks, following up customers and leads, and organizing workflows for marketing and sales campaigns.
With Copilot, you as a marketer can make repetitive tasks run faster and more efficiently, and this work becomes a real breeze. You can automate tasks such as sending follow-up emails or assigning leads to team members. This not only saves time, but also ensures that nothing is overlooked. Moreover, Copilot learns from previous interactions, so it gets better and better at prioritizing tasks and suggesting actions.
Breeze Content Agent uses AI to create interesting content powered by your CRM data. It helps you quickly produce different types of content that attract visitors and generate leads, such as landing pages, podcasts, case studies and blogs. Just keep in mind that it remains AI-generated content. Therefore, always add your own vision and personal touch to make it truly unique and authentic.
Want to better showcase your expertise on your website? HubSpot has developed a new tool that allows you to automatically generate case studypages based on prompts and your CRM data. In the third step, you can also add your own document with information you'd like to include in the case study.
Reading tip: The HubSpot revolution of marketing AI
One of Breeze's most innovative features is its (marketing) 'Buyer Intent' data. Using AI, Breeze analyzes the behavior of leads and customers to determine where they are in the customer journey and what their buying intentions are. This allows marketing and sales professionals to interact with your leads and customers at exactly the right time. This will boost your conversion rate.
It's best to start by creating your "target market. Enter data such as location, number of employees and revenue and HubSpot will configure your target market for you. For example, you can create a target market for your buyer persona. For example, you get a list of companies in Belgium with 50-100 employees in the consumer service industry.
Furthermore, you also have intent recognition, which literally helps you understand which customers are interested in your products. For example, if you see that customers regularly visit the same product pages or log into your website multiple times, that's a clear signal that they may be interested in making a purchase. With these insights, you can make personalized offers at the right time and convert leads into customers more easily.
This is a very interesting tool for doing Account Based Marketing . It allows ABM teams to focus on the accounts most likely to convert, resulting in more effective personalized campaigns. Thus, sales and marketing work better together for maximum impact.
"Intention-based ads are up to 2.5 times more effective and have a 220% higher click-through rate compared to traditional campaigns." - Gartner
Notes:
If you have any questions, feel free to contact us.
With form shortening, HubSpot's "data enrichment tool" checks for existing data as soon as a visitor starts filling out a form. Only the fields that cannot be enriched are then displayed to the visitor, so the visitor only has to fill out the shortened form.
This reduces the effort required to fill out forms, as well as forms are filled out completely faster. This is important because we have noticed ourselves that people fill out short forms completely faster than longer ones.
This tool is available for all HubSpot licenses. Also note, this tool is only available with the new Form editor so if you don't have it yet you will need to sign up for the public beta in the Product updates in your HubSpot portal.
HubSpot's Buyer Intent Tool is for sales managers who want to target conversion. As explained earlier, you can view an interactive list of companies showing interest in your products, all based on AI analytics and data from your CRM.
For example: you see in the buyer intent tab that a one company has repeatedly visited your product page for a specific solutions.
With this information, you can send the right person within that company a personalized email with a brochure or additional information about those solutions. This allows you to respond to specific needs and increases your chances of actually bringing in the customer.
This not only increases your chances of conversion, but also improves the collaboration between sales and marketing, leading to greater impact in your sales strategies.
Notes:
If you have any questions, feel free to contact us.
Another new feature of Breeze is "data enrichment. It works like this, with AI, HubSpot automatically collects customer data, such as company information, industry data and contact details. This is done without having to manually enter data. This also ensures that fewer mistakes can be made.
Data enrichment ensures that your CRM (Customer Relationship Management) is always up to date. You get deeper insights into your customers, which helps personalize communications and better align your marketing and sales strategies.
Use case
New leads come into your CRM through your website forms. How do you determine which lead is most interesting when so little data is available.
Breeze Intelligence data enrichment makes it easy to add more information to your records. You can start by creating a record and then add more than 40 attributes, such as industry, annual revenue, number of employees, address, social media pages, or a contact's role and employer, social media links and more.
HubSpot Copilot has developed some useful tools for sales teams. Here are some use cases.
| HubSpot Breeze | Traditional B2B data sources. |
| Fully integrated within HubSpot and connected to your CRM. | Pack of different systems scattered everywhere. |
| Real-time data enrichment. | Typically delays and separate processes for data updates. |
| Everything in one tool. Reduce risk of data silos. | Can create data silos. Which are difficult for other teams to access etc. |
We are really excited about HubSpot's new updates, especially the great solutions that Breeze Intelligence provides for personalization and data management challenges in B2B marketing.
With the integration of data-enrichment and buyer-intent features within HubSpot, managing data becomes much easier, and you no longer need separate tools. Breeze Intelligence delivers current and relevant information, allowing you to personalize your marketing even better. It is now much easier for sales teams to target promising prospects.
With all of these features seamlessly integrated into HubSpot, your marketing and sales become a lot more effective. In addition, Copilot allows you to save time on daily tasks, such as preparing for meetings or retrieving customer data.
HubSpot continues to gain momentum and will only continue to improve these features. Are you interested in these tools, but not sure where to start implementing? Then feel free to contact us, and together we will look at the possibilities for your organization.